# Kind of Brand (有点东西)

A full-service brand company. Five services, planned and made by the same team. Hire us for all of it, or just one.

## The five services
- [Naming, Brand Strategy and Branding Design](https://kindofbrand.com/services/brand/): Name it, decide what it stands for, and give it a face.
- [Website Planning, Build, SEO and Growth](https://kindofbrand.com/services/website-seo-growth/): A site that gets found, and gets people to write to you.
- [Advertising: Ideas, Scripts, Film, Print and Outdoor](https://kindofbrand.com/services/advertising/): Ideas we can also shoot, print and hang.
- [Event Planning and Integrated Campaigns](https://kindofbrand.com/services/events-campaigns/): People want to come, and want to photograph it.
- [Media Planning and Social Content Marketing](https://kindofbrand.com/services/media-social/): Where the money goes, what gets posted, and what came back.

> Independent creative company in Shanghai, working worldwide. Beyond the brief: clients bring a goal, we deliver the answer nobody expected, from taste (brand, naming, art direction), ideas (campaigns, advertising, PR, events, social) and technology (flagship websites, SEO, GEO, growth). Sister company: Fizzpic (model and talent agency).

Cases are shipped work. Concept work is labelled as concept.

## Lines of business
- [Growth](https://kindofbrand.com/growth/): We build flagship independent sites for brands and then grow them: search, AI visibility, paid and social, and the numbers every month.
- [Campaigns](https://kindofbrand.com/campaigns/): Non-standard campaigns: outdoor, print, ambient and guerrilla, events and pop-ups, social formats people copy.
- [Branding](https://kindofbrand.com/branding/): Strategy, naming, identity systems and guidelines in Chinese and Latin scripts.

## Work
- [RESON MUSIC](https://kindofbrand.com/work/reson-music/): A label bringing international songs into China. Sand on a resonating plate becomes the whole world of the site: one long WebGL camera move, Chinese and English, found by search and by AI. Lighthouse SEO 100, performance 96 desktop.
- [Fizzpic](https://kindofbrand.com/work/fizzpic/): An international model and talent agency in China. The whole identity is a casting contact sheet and a red chinagraph ring; the site speaks eight languages and sends every brief and comp card to the right inbox. Lighthouse SEO 100, performance 100 desktop.
- [Tutti](https://kindofbrand.com/work/tutti/): An iOS photo app launched across Asia in six languages. Loud, hand-made type and a live demo you can swipe, built to be shared and found. Lighthouse SEO 100, performance 99 desktop.

## Services and starting prices
- [Launching a brand](https://kindofbrand.com/services/launch-a-brand/): A name, an identity and a launch people remember. from $40k.
- [Going global](https://kindofbrand.com/services/going-global/): Chinese brands that look born in the market they are entering. from $18k.
- [Entering China and Asia](https://kindofbrand.com/services/enter-china/): Name, platforms, creators and press, run by one team in Shanghai. quoted, from $25k.
- [Your site doesn’t sell](https://kindofbrand.com/services/website/): Art-directed flagship websites that still load fast and rank. from $18k.
- [Nobody’s talking about you](https://kindofbrand.com/services/campaigns/): Campaigns, ad ideas, PR moments and events people film and share. quoted, from $25k.
- [Be the answer in AI search](https://kindofbrand.com/services/ai-search/): SEO and GEO, so Google and AI assistants name you. from $3.5k / month.

## Concept work
- [Seven Winters 七冬](https://kindofbrand.com/work/concepts/seven-winters/): Naming and identity for a Fuding aged white tea going abroad, where price follows the winters it was kept.
- [Sisa](https://kindofbrand.com/work/concepts/sisa/): A savings brand for Indonesian ride-hailing drivers and warung owners, built on the change left over each day.
- [Tteum 뜸](https://kindofbrand.com/work/concepts/tteum/): A Korean rice-ferment skincare label for Tokyo and New York that sells the rest, not the ingredient.
- [Nightdew](https://kindofbrand.com/work/concepts/nightdew/): A flagship-site and growth plan for a Huzhou silk maker leaving the marketplace for its own US store.
- [Kala](https://kindofbrand.com/work/concepts/kala/): A product-led growth plan for a Southeast Asian booking tool, built around chat apps and local QR payments.
- [NUNMUL 눈물](https://kindofbrand.com/work/concepts/nunmul/): A Seoul pop-up of crying booths: cry as long as you like, and the photo strip prints how long you lasted.
- [HOUBAI 厚白](https://kindofbrand.com/work/concepts/houbai/): Everyone licks the yogurt lid and nobody admits it. So every lid has a line printed on the inside, readable only after you have.
- [DAOLE 到了](https://kindofbrand.com/work/concepts/daole/): Posters only at the last stop of every metro line — where people who slept past their stop wake up.
- [SHIZAI 实在](https://kindofbrand.com/work/concepts/shizai/): Every crisp bag is part air and every brand hides it. We printed a dashed line on the front: crisps up to here.
- [SANDU 三度](https://kindofbrand.com/work/concepts/sandu/): Everyone reaches past the front of the fridge for the coldest bottle. We wrote that on the door, in fog.
- [SHADO](https://kindofbrand.com/work/concepts/shado/): A billboard in photochromic ink: blank in the morning, it only shows its headline once UV turns dangerous.
- [HONE 骨](https://kindofbrand.com/work/concepts/hone/): After every typhoon, a field of dead umbrellas appears at a Tokyo station exit — each one with an obituary.
- [CHÁLINE 茶线](https://kindofbrand.com/work/concepts/chaline/): A Chinese tea house opens in London with a 40-metre queue that brews your tea while you stand in it.
- [YUNDUO 云朵](https://kindofbrand.com/work/concepts/yunduo/): On every sub-zero day in New York, the weather app adds one line: “Feels like 21° in YUNDUO.”
- [HUIGUO 回锅](https://kindofbrand.com/work/concepts/huiguo/): Every mum’s phone is full of photos of her own cooking. We count them, then cook her No. 1 dish for you.
- [SOMNA Night Rail](https://kindofbrand.com/work/concepts/somna/): A night train that runs along the bottom of all 48 pages of one weekend paper, from Amsterdam to Milan.
- [遇見小麵](https://kindofbrand.com/work/concepts/xiaomian/): At Yujian Noodles the red bowl and the gold bowl arrive so fast they have never met. A long-copy ad that makes the customer their matchmaker.

## Journal
- [What does a brand website cost?](https://kindofbrand.com/journal/brand-website-cost/): What a $10k, $30k and $80k brand website buys, where the money goes, and the traps.
- [Why translated sites fail abroad](https://kindofbrand.com/journal/going-global-brand/): Most Chinese brands abroad still look translated. What to do instead.
- [What is GEO, and why it matters now](https://kindofbrand.com/journal/what-is-geo/): How AI assistants decide which brands to cite, and what to ship first.
- [How much does brand identity design cost?](https://kindofbrand.com/journal/branding-cost/): Logo, identity system and full rebrand price ranges, what is included, and when to pay more.
- [GEO pricing: what AI-search optimisation costs](https://kindofbrand.com/journal/geo-cost/): Audit, sprint and retainer pricing for generative engine optimisation, and what you should receive.
- [Xiaohongshu for foreign brands: how to start](https://kindofbrand.com/journal/xiaohongshu-for-brands/): Account types, what content earns reach, creators and KOCs, and a first-90-day plan.
- [How creative campaigns are priced](https://kindofbrand.com/journal/campaign-cost/): What you pay for in an outdoor, print, event or social campaign: idea, production and media.
- [Entering the China market: a brand checklist](https://kindofbrand.com/journal/china-market-entry/): The order that works: Chinese name, trademark, site, platforms, seeding, KOLs and PR.

## Contact
- Brief: https://kindofbrand.com/contact/ · hello@kindofbrand.com
- Languages: English https://kindofbrand.com/ · 简体中文 https://kindofbrand.com/zh/ · 繁體中文 https://kindofbrand.com/zh-hant/ · 日本語 https://kindofbrand.com/ja/ · 한국어 https://kindofbrand.com/ko/