Guide · 2026-11-04
What does a brand website cost?
| Tier | Typical price | What you get | Right for |
|---|---|---|---|
| Template site | $2k–15k | Theme, your content | Validating a channel |
| Custom brand site | $15k–45k | Bespoke design, motion, CMS, SEO | Brands competing on image |
| Award-level flagship | $45k–150k+ | Art direction, WebGL, languages, content | Category leaders |
Ranges from published agency pricing and budget bands, Nov 2026. Indicative.
Prices differ because agencies sell different things: a theme with your content, a custom design, or an art-directed flagship with strategy, languages and search built in. Compare what is included, not the headline number.
The traps: a low quote that excludes copy, photography or languages; templates sold as custom; no speed or SEO targets in the contract; code or domain you do not own.