
Case · Consumer app
Tutti
An iOS photo app launched across Asia in six languages. Loud, hand-made type and a live demo you can swipe, built to be shared and found.
The question
How do you launch a photo app in six markets at once and still sound native in each?
What we made
- A brand voice per language, with a type system that carries Chinese, Japanese, Korean, Vietnamese and Latin scripts.
- A launch site with a swipeable live demo, template pages with their own share cards, and per-language fonts cut to what each page uses.
- Per-template titles and descriptions in six languages, sitemap, hreflang and llms.txt.
- A waitlist and first-party, cookieless visit statistics, disclosed in the privacy policy.


Measured
Lighthouse 12, 4 Nov 2026
100Lighthouse SEO
96/99Performance, phone / desktop
95Accessibility
0.7 sLargest paint, desktop