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Tutti

Case · Consumer app

Tutti

An iOS photo app launched across Asia in six languages. Loud, hand-made type and a live demo you can swipe, built to be shared and found.

Client
Tutti
Year
2026
Services
Brand · Launch site · ASO · SEO · 6 languages
Languages
6 languages
Live
tutti.pics ↗
Sector
Consumer app

The question

How do you launch a photo app in six markets at once and still sound native in each?

What we made

  1. A brand voice per language, with a type system that carries Chinese, Japanese, Korean, Vietnamese and Latin scripts.
  2. A launch site with a swipeable live demo, template pages with their own share cards, and per-language fonts cut to what each page uses.
  3. Per-template titles and descriptions in six languages, sitemap, hreflang and llms.txt.
  4. A waitlist and first-party, cookieless visit statistics, disclosed in the privacy policy.

Measured
Lighthouse 12, 4 Nov 2026

100Lighthouse SEO
96/99Performance, phone / desktop
95Accessibility
0.7 sLargest paint, desktop