Case · Music label
RESON MUSIC
A label bringing international songs into China. Sand on a resonating plate becomes the whole world of the site: one long WebGL camera move, Chinese and English, found by search and by AI.
The question
How do you make a small label feel like the obvious partner for a song entering China?
What we made
- A resonance identity: the Chladni plate, where sound turns into pattern, drives the mark, the motion and the 3D world.
- A flagship site with a continuous WebGL flight, a 2D fallback that loads first, and no white flash between them.
- Service landing pages written for real Chinese and English searches, structured data, llms.txt and a crawler log.
- A brief form that reaches the team by email in seconds, with a branded confirmation to the sender and visitor journeys attached.
Measured
Lighthouse 12, 4 Nov 2026
100Lighthouse SEO
90/96Performance, phone / desktop
96Accessibility
0.6 sLargest paint, desktop