KIND OF BRAND

Concept work · not commissioned by the brand

Red and Gold: twelveyears, never at one table

Same-table print ad
Same-table print ad

At Yujian Noodles the red bowl and the gold bowl arrive so fast they have never met. A long-copy ad that makes the customer their matchmaker.

Brand
遇見小麵
Category
Sichuan-Chongqing noodles
Service
Advertising
Market
Hong Kong
Formats
print · OOH · street notice · social
01

The trap

Speed is what the chain does best, but “fast” alone gives nobody a reason to share it.

One red bowl and one gold bowl are already easy to recognise. Speed can stop being a claim and become the reason for a love story.

02

The idea

Write the two bowls as lovers: same home town, same shop, and service so quick that in twelve years they never shared a table. Order one of each and they finally sit side by side.

One headline, body and tagline run across three pieces: a station light box tells the whole story, a missing-person notice draws people in close, and a long WhatsApp screenshot lets the bowls flirt on their own.

03

How it was made

  1. Same-table print adMock-up in MTR platform light boxes: Whampoa, Mong Kok East, Kowloon Bay.
  2. Missing-person noticeMock-up on campus boards and approved posting spots in Mong Kok and Sham Shui Po.
  3. Table-number screenshotThe bowls’ WhatsApp chat, mocked up on Instagram and Threads.
Missing-person notice
Missing-person notice
Long WhatsApp screenshot (excerpt)
Long WhatsApp screenshot (excerpt)
Placement mock-up: street posting
Placement mock-up: street posting
Placement mock-up: MTR platform light box
Placement mock-up: MTR platform light box
Placement mock-up: Instagram and Threads. Interfaces are simulated; no real engagement data.
Placement mock-up: Instagram and Threads. Interfaces are simulated; no real engagement data.
Headline

阿紅同阿金相愛十二年，從未同枱。

Body

阿紅同阿金，同一個鄉下，一齊由重慶落嚟香港搵食。

阿紅熱情，一埋身好香，你諗住慢慢嚟，已經麻咗。阿金嘴酸，性子辣，全城又怕又愛。

佢哋喺同一間舖頭返工，日日擦身而過。你以為冇緣？其實係太快。一個啱啱出門，另一個已經去到人哋面前，連句「食咗飯未」都講唔切。

十二年，星期一同星期五都係咁，冇變過。

直到今日，一對情侶坐低。男仔話：「紅碗豌雜麵。」女仔話：「金碗酸辣粉。」

佢哋終於並排。一紅一金，襯到全場轉頭。「咔嚓。」呢張，係佢哋第一張合照。

下次帶埋個人嚟，做吓月老。走唔開？叫外賣，當佢哋上門見家長。

Tagline

有啲遇見，一叫就到。

Photos: Whampoa Station platform 1 (Exploringlife); some posters on the wall at Sham Shui Po (Pechyeung316), Wikimedia Commons, CC BY-SA 4.0, composited with the ad. Logo and product images are the brand’s own material, used here for concept work. Social screens are simulated.