Line 03
A name, a look, a voice. Worth more.
Strategy, naming, identity systems and guidelines in Chinese and Latin scripts.
What we do
01
Strategy & positioning
Who it is for, why it wins, what it will never do.
02
Naming
Longlist to shortlist, checked for domains, trademarks and how it reads in both languages.
03
Identity systems
Mark, type, colour, motion and the rules that hold them.
04
Guidelines & rollout
Brand books, packaging, signage, digital.
ProgramsPricing →
Work and conceptsAll work →
