Guide · 2026-11-04
How much does brand identity design cost?
| Tier | Typical price | What you get | Right for |
|---|---|---|---|
| Logo only | $1k–8k | Mark and wordmark | Early validation |
| Identity system | $15k–60k | Mark, type, colour, guidelines | Brands that compete on image |
| Brand + naming + rollout | $40k–150k+ | Strategy, naming, identity, applications | Launches and rebrands |
Ranges from published agency pricing and budget bands, Nov 2026. Indicative.
A logo alone is cheap and rarely enough. What clients pay for is the system: how the mark, type, colour and voice behave across packaging, store, site and social, in Chinese and Latin scripts.
Ask for the process, not the moodboard: research, strategy, naming checks, identity, and a rollout plan with weeks.