Xiaohongshu for foreign brands: how to start

Xiaohongshu rewards useful, personal content: how-tos, honest reviews, outfits, places. Brand accounts work when they post like a person and let creators carry the reach.

A first 90 days: set up the account, seed 20–50 KOCs with a format they can copy, learn which notes travel, then put paid behind the winners.

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